Timeline Watch

LeCoultre Memovox alarm

US starts sending $216 million in aid to Vietnam

1955 LeCoultre Memovox alarm cal. 489.

Symbolizing the planned efficiency of the post-war boom period, the Memovox – literally meaning voice of memory – quickly became the watch of excellence for men-about-town. Its striking mechanism gave a pleasant accent to the schedule of daily life: waking up, appointments, train timetables or parking meters.

Founded by Antoine LeCoultre in 1833, the brand has hundreds of inventions, over a thousand calibers to its name and some of the most important watches made in the 20 century, incliuding the Memovox, Reverso and Atmos. The company has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000.