Timeline Watch
1967

Heuer Master Time

The US and USSR propose a nuclear nonproliferation treaty

Third generation Heuer Master Time produced between 1967 and 1975, 8 days movement with hack feature cal. Arogno 28.

Introduced in the early 30’s continuing in production through 1985, the Master Time has the longest history of any of the dash-mounted Heuers. The Master Times were never great timekeepers, while the dials changed considerably over the years, it tend to show their age more than other models. Thus, the Master Time that keeps good time and survives in near-mint condition is a real rarity.

It all started in 1860, with Edouard Heuer setting up a workshop in Bernese, a predominantly French-speaking area of Switzerland close to the French border, a small town even now with a population under 5000. However, it is no stranger to watch companies, having also been where Breitling was founded and having been home to Longines. Of course those companies were artisan workshops producing small numbers of mostly silver-cased pocket watches.

In 1914 Heuer made the first wristwatch for men, they used pocket-watch movements and reflected demand for wristwatches that would only increase during the First World War and after.

1920 was the first time in 12 years that an Olympic Games had been held, following the cancellations of the 1912 Stockholm and 1916 Berlin events. Heuer had some prominence as a sports timing company by this point and was pleased to be selected as the official timer of the Antwerp games. This was subsequently extended to the 1924 games in Paris and 1928 in Amsterdam: this cemented the brand marriage between timing and sports.

For today’s collectors, the heyday for Heuer really began in the mid-1930s. I think that’s also probably true for many other brands. Heuer began making pilots chronographs in 35. These were used by Air Force pilots primarily, a lot of them in the German Air Force. For most Heuer collectors, these pilot chronographs from around 1935 are the first real survivors that regularly can be found in the market today.

In the 1960s and 1970s, no brand was more prominent in motorsports timing than Heuer.

On 3rd of March 1969, and after 4 years of development, Jack Heuer invited the international press to Geneva and NY to present the new Caliber 11 Chronograph movement. This historic moment marked a new era when, for the first time, watches were automatically wound.