1967 Jaeger-leCoultre Club automatic.

Jaeger-LeCoultre Club entered the market in the 60s as an affordable mass-market alternative to high-end Jaeger-LeCoultre products. To keep it affordable Jaeger-Lecoultre chose the caliber AS 1906, which was the best mass-produced movement on the market.Although those watch are mostly unfamiliar today and don’t get the value of the in-house models from Le Sentier, but theyre fine watches for daily use.

In 1730, Abraham-Joseph LeCoultre (1711-1776). A farmer and beekeeper found the forge that will give rise to the Manufacture Jaeger-LeCoultre.A self-taught watchmaker who got training at his fathers Antoine Lecoultre (1803-1881) forge.A brilliant inventor founds the Manufacture at the age of 30, thanks to his revolutionary tool for making pinions for watches and clocks. His workshop, initially employing four craftsmen, quickly does well. His inventions represent crucial breakthroughs for the watch trade as a whole.

In 1844 Antoine LeCoultre invents the most accurate measuring tool of his time. The millionometer is the first device capable of measuring thousandths of a millimeter.

After gaining the wide spreading popularity until the early 20th century, it ensures the extraordinary finish and consistency of the timekeepers.In 1903, Paris-based watchmaker Edmond Jaeger, challenged Swiss manufacturers to develop and produce the ultra-thin movements. He invented accordingly, the association led to the official re-naming of the company in 1937 to Jaeger-LeCoultre.

In 1928, the engineer Jean-Lon Reutter invents the unique creation called the Atmos. It doesn’t need any battery, electric current, and winding. The Jaeger Le-Coultre Reverso was the next invention.It was a unique case which spins to turn its back on shocks and protects its glass.Finally it came in 1931, this watch has shown its ability to complete the modern attraction of the art Deco style.

Launched in 1953 and it is the first automatic watch with no winding-crown.The Jaeger Le-Coultre Memovox is the first automatic alarm wristwatch, invented in 1956 and it has hundreds of inventions.Over a thousand calibers to its name and some of the most important watches made in the 20 century, including the Memovox, Club, Reverso, and Atmos.

The company has become a fully owned subsidiary of the Swiss luxury group Richemont since 2000.